Apple's Amazon product pages have a minimalistic, ad-free design due to a 2018 agreement, drawing mixed reactions from industry competitors and highlighting the complexities of digital ad negotiations.
As someone who has worked in retail for decades, I can attest to this Amazon-Apple relationship basically being the norm for 50 years. It really took off in the 80’s in the brick and mortar world. Stores started to realize that they could strike deals around product placement in order to make additional revenue or to woo particular manufacturers, CPGs, etc.
Makes me think that Samsung is going to have an uphill battle with this case. From grocery stores, electronic stores, big box stores, online stores. Everyone does this and there is a fair chunk of legal precedent around this.
As someone who has worked in retail for decades, I can attest to this Amazon-Apple relationship basically being the norm for 50 years. It really took off in the 80’s in the brick and mortar world. Stores started to realize that they could strike deals around product placement in order to make additional revenue or to woo particular manufacturers, CPGs, etc.
Makes me think that Samsung is going to have an uphill battle with this case. From grocery stores, electronic stores, big box stores, online stores. Everyone does this and there is a fair chunk of legal precedent around this.