Complex internet services fail in interesting ways as they grow in size and complexity. Twitter’s recent issues show how failures emerge slowly over time as relationships between components degrade. Meta’s quick launch of Threads demonstrates how platform investments can compound over time, allowing them to quickly build on existing infrastructure and expertise. While layoffs may be needed, companies must be strategic to maintain what matters most - the ability to navigate complex systems and deliver value. Twitter’s inability to ship new features shows they have lost this expertise, while Threads may out-execute them due to Meta’s platform advantages. The case of Twitter and Threads provides a lesson for companies on who they want to be during times of optimization.
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My giant megacorp owned by a billionaire is better than your giant megacorp owned by a billionaire.
My sports team owned by a giant megacorp is better than your sports team owned by Saudi oil billionaires!
“My Xbox/PlayStation is superior to your Xbox/PlayStation.”
I treat them as sports team insofar as I hope that the stadium catches on fire and collapses on both of them in the middle of the match.
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True in society at large, but to be fair, I don’t think this post is trying to be “Team Threads” as much as it’s trying to point out the consequences of the very different decisions they made. And hopefully in the future, some stupid CEO will think twice when trying to implement shit like Elon Musk did.
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We are tribal animals and will do this with just about everything. See also: politics, religion, ancestry, food, computer platforms, smartphone platforms, clothing brands, astrological signs, science fiction franchises, choice of pet, which way the toilet paper goes, etc.
We need to redefine our tribes.