TLDR: The Mozilla Corporation claims to run on user donations, while official records prove they actually make so much money from web search defaults that if all user donations stopped, they’d be fine. The Mozilla Corporation spends it’s money on political activism companies or vague and shadowy companies that very little public information can be found on.
I was thinking along the same line. Something is really weird about this. Maybe someone who actually has a horse in that race can shed light on it.
One thing that does spike my interest is if right-wing, white, cis, male people are in fact more susceptible to this kind of language.
Someone who actually reads scientific journals would be immediately thrown off by the language.