One of the reasons why the 1/3rd pound burger lost to the 1/4 pound burger, was because people saw the 1/4, and thought that the quarter-pound was larger for some inexplicable reason.
I would be very surprised if there wasn’t at least some marketing suggestion focused around “number that looks big is better”.
The converse is that making a specific distinction based on sexuality like that is also illogical in what is supposedly the enlightened 24th century Federation.
They’re not the ancients of the 21st century, who would be so concerned with such primitive things.